NIL rule changes are here. College athletes can profit from companies using their name, image and likeness to sell and market their products.
After years of college sports programs being the only ones able to benefit financially from the student-athletes participating in their sports programs, the NCAA rule changes granted college athletes the ability to monetize their name, image, and likeness through avenues such as endorsement deals, commercial appearances, and social media promotions.
NIL rule changes are a huge development. For years, student athletes have worked hard in the classroom, on the fields, and on the courts on behalf of the university. While the schools made billions of dollars each year, the athlete did not received any monetary benefit at all. That's all changed. Many states have also allowed HS athletes to take advantage of NIL opportunities.
These rule changes have opened up a wide range of opportunities for college athletes to monetize their popularity and talent. Athletes in high-profile sports like football and basketball, as well as those in less prominent sports, can now leverage their personal brand to earn income while in college.
NCAA NIL rule changes allow companies to look for athletes entering college who have a likeable image, and who are nationally recognized in their sport and on social media.
Whether the athlete ends up at a Power 5 school or a small private college, NIL rule changes provide a ton of opportunities. Brands and companies are looking for marketable athletes to help push their products and image nationally, regionally and locally.
NIL rule changes allow brands to search for athletes who represent the sport they play at an elite level, who are respected in their community, and have a built-in audience following when they enter college.
CLA has helped build the NIL of elite college and high school athletes for over a decade. We've organically helped athletes build their personal brands & social footprint by utilizing the massive reach of our platform.
Our exclusive NIL brand-building program is designed to help you grow your social footprint. The tools and strategies we've developed over the past decade, along with our staff of trusted professionals, help to ensure a thoughtful and effective approach to all of our marketing and branding efforts.
We aim to grow your NIL and brand regionally and nationally, and help you avoid the pitfalls of social media. Get first-hand knowledge from the original athlete branding and marketing organization.