The Landscape: Name-Image-Likeness (NIL)

Officially starting in 2021, the NCAA Board of Governors will allow college athletes in all three divisions to profit from companies using their name, image and likeness to promote their brands and products. After years of advocating for the rights of student-athletes to receive compensation for the value they individually bring to colleges and universities, CLA is primed to help.

“This is a monumental shift in the landscape of collegiate athletics that will result in unimaginable opportunities for players and their families to alleviate the financial restraints that have plagued student-athletes for generations.” - Aaron Plunkett (President, CLA Sports)

As the industry leader in media, promotions and marketing for student-athletes over the past decade, CLA is seizing the opportunity to guide players looking to work with a reputable company to enhance their social media footprint.

Companies will soon be looking for athletes entering college who have a likeable image on social media and are nationally, regionally and locally recognized in their sport to become their brand ambassadors. CLA, the parent company of CLA Sports and @SportsRecruits on Instagram has worked with elite high school athletes for more than ten years to build their personal brands and social footprint utilizing the massive reach of the CLA platform.

Instagram is the primary social platform for influencers around the globe and with over 206,000 Instagram followers and millions of monthly impressions, CLA Sports has the power to champion athletes like no one else in the game.

As a natural progression of our continued advocacy work for this remarkably talented population, we aim to help elite athlete.